![]() ![]() Bronner's Magic Soaps has championed a number of causes related to drug policy reform, animal rights, genetically modified organisms and fair trade practices. The company has developed a number of fair trade and organic production systems in Ghana, Sri Lanka, Samoa, India, and Kenya through its sister LLC, Serendiworld. Bronner's Magic Soaps products are organic and fair trade. The major ingredients (mainly vegetable oils, lye, and essential oils) in Dr. Michael Bronner assumed presidency of the company in 2015 and promoted his brother David Bronner to the position of CEO (or Cosmic Engagement Officer). ĭavid Bronner's brother Michael began working for the company in 2000. From then on, David Bronner also campaigned intensively for the legalization of hemp. He decided to replace the caramel color with hemp oil, which not only added color but also added value by making the foam smoother. In 1999, as part of the company's rebranding as "social and natural," David Bronner faced a choice: declare the ingredient or omit it. The soap had long included caramel coloring, but the company had never disclosed this ingredient. In 1997, Jim Bronner's son David began working for the company. When this occurred, Jim Bronner, Emanuel's son, began to work for the company and recapitalized it as a for-profit company in 1988. įor a period of time, Bronner ran the company as a tax-exempt religious organization but was found to be out of compliance with this designation and was levied with $1.3 million in back-taxes in 1985. Bronner's Magic Soapbox, was released, and in 2017 the company released a spoken word album of Emanuel Bronner's spiritual teachings. In 2006, an 88-minute documentary film directed by Sara Lamm, entitled Dr. The labels still include lengthy diatribes on the unity of mankind and the need to "unite spaceship earth". After this realization, Bronner began to print key tenets of his teachings on the soap bottles as a way to proselytize. īronner was a fervent promulgator of his own syncretic spiritual ideology and originally distributed the soap to those who attended lectures on his 'All One' philosophy, but soon became convinced that attendees were seeking soap rather than spiritual enlightenment. After escaping from a mental institution in 1945, he went into business. His family who stayed behind were murdered in the Holocaust. Bronner's Magic Soaps was founded by Emanuel Heilbronner, a Jewish immigrant soap-maker (not a physician) who fled Germany in 1928 and dropped the "Heil" from his name because of its associations with Adolf Hitler. ![]()
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